It is undeniable that Rebel Salute has captured the adoration and respect of Roots Reggae lovers worldwide; magnetically pulling thousands of people to area of Jamaica’s south coast not traditionally famous for live music festivals.

Rebel Salute has not only become the bedrock for the exposure and celebration of Jamaican Roots music, but also for the Jamaican community and what it has to offer. Rebel Salute has managed to expose St. Elizabeth’s local resources and talents and has made the whole idea of community tourism a reality.

It has been found that over 2,000 persons travel to the island during the period for Rebel Salute only. Various Caribbean Islands, countries within the United States, Europe and some parts of Asia, have set up tours that revolve around the event. Rebel Salute is also one event that is well attended by most European promoters: for the purpose of identifying new talents and other artists who may have the capability to perform on their own shows, within their own homeland.